/* Upsky Media — Clinics & Hospitals niche. Responsive, mobile-first. */
:root{
  --navy:#0D1B4B; --navy-mid:#1A2F6E; --blue:#1A56DB; --blue-light:#3B82F6;
  --gold:#F59E0B; --green:#075547; --white:#FFFFFF; --off:#F8FAFF;
  --gray-bg:#EEF2FF; --gray-text:#4B5563; --border:#E2E8F4;
  --body:'DM Sans',system-ui,-apple-system,Segoe UI,Roboto,sans-serif;
  --head:'Russo One',var(--body);
  --maxw:1180px; --radius:16px; --shadow:0 10px 40px rgba(13,27,75,.10);
}
*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{font-family:var(--body);color:var(--navy);background:var(--white);line-height:1.7;font-size:17px}
img{max-width:100%;height:auto;display:block}
a{color:var(--blue);text-decoration:none}
a:hover{text-decoration:underline}
h1,h2,h3,h4{font-family:var(--head);line-height:1.2;letter-spacing:.2px;color:var(--navy);font-weight:400}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 20px}
.btn{display:inline-flex;align-items:center;gap:8px;font-family:var(--body);font-weight:600;font-size:16px;
  padding:14px 26px;border-radius:50px;border:2px solid transparent;cursor:pointer;transition:.2s;text-decoration:none}
.btn:hover{text-decoration:none;transform:translateY(-2px)}
.btn-primary{background:var(--gold);color:var(--navy)}
.btn-primary:hover{background:#ffb625}
.btn-ghost{background:transparent;color:var(--white);border-color:rgba(255,255,255,.5)}
.btn-ghost:hover{background:rgba(255,255,255,.12)}
.btn-wa{background:#25D366;color:#fff}
.btn-wa:hover{background:#1ebe5a}
.icon{width:20px;height:20px;flex:none;stroke:currentColor;fill:none;stroke-width:2}

/* Header */
.site-header{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.92);backdrop-filter:blur(10px);
  border-bottom:1px solid var(--border)}
.nav{display:flex;align-items:center;justify-content:space-between;height:68px}
.brand{display:flex;align-items:center;gap:10px;font-family:var(--head);font-size:20px;color:var(--navy)}
.brand:hover{text-decoration:none}
.brand .mark{width:34px;height:34px;border-radius:8px;background:var(--navy);color:#fff;display:grid;place-items:center;font-size:15px}
.nav-links{display:flex;align-items:center;gap:26px;list-style:none}
.nav-links a{color:var(--navy);font-weight:500;font-size:15px}
.nav-cta{display:flex;gap:10px;align-items:center}
.nav-toggle{display:none;background:none;border:0;cursor:pointer;color:var(--navy)}
.nav-toggle .icon{width:28px;height:28px}

/* Hero */
.hero{background:linear-gradient(135deg,var(--navy) 0%,var(--navy-mid) 55%,#24409c 100%);color:#fff;
  padding:70px 0 64px;position:relative;overflow:hidden}
.hero::after{content:"";position:absolute;right:-120px;top:-120px;width:420px;height:420px;border-radius:50%;
  background:radial-gradient(circle,rgba(245,158,11,.22),transparent 70%)}
.hero .wrap{position:relative;z-index:2}
.eyebrow{display:inline-flex;align-items:center;gap:8px;background:rgba(255,255,255,.10);border:1px solid rgba(255,255,255,.18);
  color:#cfe0ff;font-size:13px;font-weight:600;padding:7px 14px;border-radius:50px;margin-bottom:18px;letter-spacing:.3px}
.hero h1{font-size:clamp(28px,5vw,50px);color:#fff;margin-bottom:18px;max-width:18ch}
.hero p.lede{font-size:clamp(16px,2.4vw,20px);color:#d7e1ff;max-width:60ch;margin-bottom:28px;line-height:1.6}
.hero-cta{display:flex;flex-wrap:wrap;gap:14px;margin-bottom:30px}
.trust-row{display:flex;flex-wrap:wrap;gap:26px;color:#cfe0ff;font-size:14px}
.trust-row strong{color:#fff;font-family:var(--head);font-size:22px;display:block}

/* Answer block (AEO) */
.answer{background:var(--off);border-left:5px solid var(--gold);border-radius:0 12px 12px 0;
  padding:22px 26px;margin:30px 0;font-size:18px;font-weight:500;color:var(--navy)}
.answer .tag{display:block;font-family:var(--head);font-size:12px;letter-spacing:1px;color:var(--blue);margin-bottom:6px;text-transform:uppercase}

/* Sections */
section{padding:58px 0}
.section-tag{font-family:var(--head);font-size:13px;letter-spacing:1.5px;color:var(--blue);text-transform:uppercase;margin-bottom:10px}
h2.sec{font-size:clamp(24px,3.6vw,36px);margin-bottom:16px}
.lead{font-size:18px;color:var(--gray-text);max-width:70ch;margin-bottom:8px}
.prose p{margin:0 0 18px;color:#2c3970}
.prose h2{margin:34px 0 14px}
.prose h3{margin:26px 0 10px;font-size:20px}
.prose ul,.prose ol{margin:0 0 18px 22px}
.prose li{margin-bottom:8px}
.prose strong{color:var(--navy)}

/* Grid cards */
.grid{display:grid;gap:22px}
.grid-3{grid-template-columns:repeat(3,1fr)}
.grid-2{grid-template-columns:repeat(2,1fr)}
.card{background:#fff;border:1px solid var(--border);border-radius:var(--radius);padding:26px;box-shadow:var(--shadow);transition:.2s}
.card:hover{transform:translateY(-4px);border-color:#c3d0f5}
.card .ic{width:46px;height:46px;border-radius:12px;background:var(--gray-bg);color:var(--blue);display:grid;place-items:center;margin-bottom:14px}
.card .ic .icon{width:24px;height:24px}
.card h3{font-size:19px;margin-bottom:8px}
.card p{color:var(--gray-text);font-size:15px}
.card a.more{font-weight:600;font-size:15px;display:inline-flex;gap:6px;margin-top:12px}

/* Stat strip */
.stats{background:var(--navy);color:#fff}
.stats .grid-4{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;text-align:center}
.stats .num{font-family:var(--head);font-size:clamp(26px,4vw,40px);color:var(--gold)}
.stats .lbl{color:#cfe0ff;font-size:14px}

/* Steps */
.steps{counter-reset:s;display:grid;gap:18px}
.step{display:flex;gap:18px;align-items:flex-start;background:#fff;border:1px solid var(--border);border-radius:14px;padding:22px}
.step::before{counter-increment:s;content:counter(s);font-family:var(--head);background:var(--blue);color:#fff;
  width:40px;height:40px;border-radius:10px;display:grid;place-items:center;flex:none}
.step h3{font-size:18px;margin-bottom:5px}
.step p{color:var(--gray-text);font-size:15px}

/* Comparison table */
.tbl{width:100%;border-collapse:collapse;font-size:15px;background:#fff;border-radius:12px;overflow:hidden;box-shadow:var(--shadow)}
.tbl th,.tbl td{padding:14px 16px;text-align:left;border-bottom:1px solid var(--border)}
.tbl th{background:var(--navy);color:#fff;font-family:var(--head);font-weight:400;font-size:14px}
.tbl tr:last-child td{border-bottom:0}
.tbl td:first-child{font-weight:600;color:var(--navy)}
.tbl .yes{color:#0a8a4a;font-weight:600}
.tbl .no{color:#c0392b}
.tbl-scroll{overflow-x:auto}

/* FAQ */
.faq{max-width:840px;margin:0 auto}
.faq-item{border:1px solid var(--border);border-radius:12px;margin-bottom:12px;background:#fff;overflow:hidden}
.faq-q{width:100%;text-align:left;background:none;border:0;cursor:pointer;padding:18px 22px;font-family:var(--body);
  font-weight:600;font-size:16px;color:var(--navy);display:flex;justify-content:space-between;align-items:center;gap:14px}
.faq-q .icon{transition:.25s;color:var(--blue)}
.faq-item.open .faq-q .icon{transform:rotate(45deg)}
.faq-a{max-height:0;overflow:hidden;transition:max-height .3s ease;padding:0 22px}
.faq-item.open .faq-a{max-height:600px;padding:0 22px 20px}
.faq-a p{color:var(--gray-text);font-size:15px}

/* CTA band */
.cta-band{background:linear-gradient(135deg,var(--blue),var(--navy));color:#fff;text-align:center;border-radius:var(--radius)}
.cta-band h2{color:#fff;margin-bottom:12px}
.cta-band p{color:#d7e1ff;max-width:56ch;margin:0 auto 24px}
.cta-band .hero-cta{justify-content:center}

/* Breadcrumb */
.crumbs{font-size:13px;color:var(--gray-text);padding:14px 0}
.crumbs a{color:var(--blue)}
.crumbs span{margin:0 7px;color:#aab}

/* lists with check */
.checks{list-style:none;display:grid;gap:12px}
.checks li{display:flex;gap:12px;align-items:flex-start}
.checks li .icon{color:#0a8a4a;margin-top:3px}

/* Blog */
.post-list{display:grid;grid-template-columns:repeat(2,1fr);gap:22px}
.post-card{background:#fff;border:1px solid var(--border);border-radius:14px;padding:24px;box-shadow:var(--shadow);transition:.2s}
.post-card:hover{transform:translateY(-4px)}
.post-card .cat{font-family:var(--head);font-size:12px;letter-spacing:1px;color:var(--blue);text-transform:uppercase}
.post-card h3{font-size:19px;margin:8px 0}
.post-card p{color:var(--gray-text);font-size:15px}
.article{max-width:780px;margin:0 auto}
.article .post-title{font-size:clamp(24px,4vw,36px);margin:10px 0 16px}
.article .meta{color:var(--gray-text);font-size:14px;margin-bottom:24px}
.article .post-intro{font-size:18px;font-weight:500;border-left:4px solid var(--blue);padding-left:18px;margin-bottom:26px;color:var(--navy)}

/* Footer */
.site-footer{background:var(--navy);color:#cfe0ff;padding:54px 0 26px;margin-top:20px}
.foot-grid{display:grid;grid-template-columns:1.6fr 1fr 1fr 1fr;gap:30px}
.site-footer h4{color:#fff;font-family:var(--head);font-size:15px;margin-bottom:14px;font-weight:400}
.site-footer a{color:#cfe0ff;font-size:14px;display:block;margin-bottom:9px}
.site-footer a:hover{color:#fff}
.foot-brand p{font-size:14px;color:#aebbe0;margin-top:12px;max-width:34ch}
.foot-bottom{border-top:1px solid rgba(255,255,255,.12);margin-top:34px;padding-top:18px;font-size:13px;color:#9fb0db;
  display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px}

/* Floating WhatsApp */
.wa-float{position:fixed;right:18px;bottom:18px;z-index:60;background:#25D366;color:#fff;width:56px;height:56px;
  border-radius:50%;display:grid;place-items:center;box-shadow:0 8px 26px rgba(37,211,102,.5)}
.wa-float .icon{width:30px;height:30px;stroke:#fff}
.wa-float:hover{transform:scale(1.08)}

/* Responsive */
@media(max-width:980px){
  .grid-3{grid-template-columns:repeat(2,1fr)}
  .foot-grid{grid-template-columns:1fr 1fr}
  .stats .grid-4{grid-template-columns:repeat(2,1fr)}
}
@media(max-width:760px){
  body{font-size:16px}
  .nav-links,.nav-cta .btn-outline{display:none}
  .nav-toggle{display:block}
  .nav-links.open{display:flex;position:absolute;top:68px;left:0;right:0;flex-direction:column;background:#fff;
    padding:18px 20px;gap:16px;border-bottom:1px solid var(--border);box-shadow:var(--shadow)}
  .nav-links.open a{font-size:16px}
  .grid-3,.grid-2,.post-list{grid-template-columns:1fr}
  section{padding:44px 0}
  .hero{padding:54px 0 48px}
  .stats .grid-4{grid-template-columns:repeat(2,1fr);gap:26px 12px}
  .foot-grid{grid-template-columns:1fr}
  .foot-bottom{flex-direction:column}
}
@media(min-width:761px) and (max-width:1024px){
  /* tablet */
  .hero h1{font-size:40px}
}